The encounter with Yves Saint Laurent and Pierre Bergé
was achieved thanks to Jean Cocteau whose exhibition
we have just launched. After visiting it, Pierre Bergé
got back to us with the opening exhibition of his brand new
Foundation. We went to work with paper as we would have
worked with textile. We cut, creased and folded strips
in order to find the shape capable of unifying the entire presentation
and releasing the dresses from the showcases. Ultimately,
a long flexible ribbon prevailed in our model.
It unrolls freely through space such as a giant stage
and carries the models. Such a shape could not have been imagined
on our computer screens, it appeared in our hands. Impressed,
Yves Saint Laurent kindly argued: “Do you really intend to display
my dresses on plastic?”. Indeed, we have designed a Plexiglas object!
We showed the draft to the largest manufacturer and came back with
very fine samples which prevailed. Yet, the manufacturing of this unique,
custom-made piece, designed to fit the space such as a dress,
required an elaborate and perfect modelling. Pierre Bergé assumed all
the risks, even showing the models without any barrier: he was guided by
a clear understanding of his audience, and indeed no one ever
touched the dresses. Such trust encouraged us to innovate!
This exhibition thus marks the beginning of a long collaboration between
the agency and the Yves Saint Laurent collection as well as a blooming
OwnerThe Fondation Pierre Bergé - Yves Saint Laurent
PlaceThe Fondation Pierre Bergé - Yves Saint Laurent, Paris, France
Surface2150 Sq. Ft.
Collaborationbe-poles (graphic design), F. Austerlitz and M. Blaise (lighting)